Apple Vision Pro

The Apple Vision Pro was released, and it is the talk of the town right now. To be frank, I think it's a stupid product. It's not useful or particularly enticing to me in its current form factor. It's a toy, not a tool. All the features seem gimmicky as opposed to generally helpful. I'm not saying it may never be worthwhile, but as of this first release, it is only a party trick.

Coincidently, this is the first product that does not have any of Steve Jobs' influence. To me, it shows. I don't think Jobs would have ever let this product see the light of day.

Jobs understood product. He didn't make things for the sake of progress or to make sci-fi reality; he made things because he 'wanted to make a dent in the world.' He wanted to solve problems for everyday people by innovating with cutting-edge technology. He aspired to make people's lives better. Steve Jobs' genius was the way he married cutting-edge technologies with valuable tools that made those cutting-edge technologies simple and elegant.

The Vision Pro may be technically innovative, but it is not a tool, at least in its current form. It may be one day, but that is precisely my point; Jobs would have never released a product where the form factor would hold it back from becoming a tool. At best, it is an intriguing toy that is additive to some content at the behest of being very awkward to wear or be seen in. In my view, mainstream adoption can happen only in a world where we can use the Vision Pro as a contact lens or very small, discreet, minimalist glasses, but certainly not this iteration where it covers more than half your face.

Seeing people's eyes makes us human. So much emotion, understanding, and communication happens with just a look. It is a window into the soul. I don't want to live in a world where we are actively bringing all the negatives about communicating in the digital world to the physical one.

I can't help but wonder or hypothesize what Steve Jobs would focus on if he were still alive today. I think Apple's priorities would be completely different. My gut tells me he would not have let Siri get as bad as it is. Siri is a horrible product; I never use it, and everyone I know who tries to use it does so unsuccessfully, at least most of the time. I personally always default to ChatGPT or Bard. These AI systems make my life dramatically more productive. They are tools in the purest sense.

In my opinion, Steve would not have missed this train. Sure, Apple could wake up and integrate these systems into Siri — if they were smart, they would — but in its current form, it is so far behind that it almost astounds me. My intuition leads me to believe he would be closer to what Rabbit is doing.

Who knows? Maybe I am entirely wrong, and Apple just kickstarted VR's mass adoption phase. Unfortunately, I think this will likely be the biggest failure of a physical product that Apple will have seen since Jobs returned ages ago. The Vision Pro is only slightly better than the Oculus, and Facebook has already deprioritized VR for AI. Apple is further behind, and I don't see a world where they do not make the same pivot. There is a skill to creating successful, innovative products, and it makes me sad to see the torch that Jobs passed lose its flame. As someone who respected how Apple used to innovate, watching this decay in real-time is jarring as this is just the latest in a string of disappointing decisions that exemplify that 'peak Apple' is behind us.